SERVICES
Are you, or do you know someone, who is either starting a new business, or has had one and simply can't get digital marketing going?
Your online presence can be a huge asset to your growing business, and not having one can truly be detrimental in today's very digital world.
The services below range from general strategy to specific SEO and digital marketing projects. While SEO is my expertise, I am capable of developing an online presence and implementing digital marketing strategy from the beginning, including website development, graphics, social, and more.
Each service outlined contains more components than what can simply be described below. As an example, in reference to content creation (while not stated below) includes the research and use of LSI keywords, heading tags, multimedia, and more.
Payment for services are determined upon individual contracts generally by the hour or by project.
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Technical Audits
Opportunity Analysis
Rank Goals
Analytics & Reporting
Outreach and Backlinks
Organization
Technical Audits
There are many technical items that are crucial to how search engines see and index your site. And more than likely a couple major fixes will increase your visibility quickly.
Tech audits may include but are not limited to; canonicalization, site speed, sitemap, log file, meta, indexation, hreflang, robots.txt, site security, image optimization, disavow, internal and external linking, analytics and third partycode, etc.
You're telling Google much more than you think, and you're most likely telling them things you don't want to. Let's get your site technically clean and organized.
Opportunity Analysis
Opportunity analysis, sometimes called competitor analysis or gap analysis is the primary step to developing a site-wide strategy, funnel creation, and the foundation to your timeline and workload.
Through keyword research, using existing conversion and click metrics if you have them, I will display all the opportunities in your vertical and prioritize them based on a key performance indicator mutually agreed upon based on your business goals.
You should not be working on SEO without this. Working without a site wide strategy is the equivalent of shooting from the hip and will leave you with more work fixing and optimizing after the fact.
Rank Goals
You need something to measure your success that isn't arbitrary. I can help you see what is possible as far as peak performance that will help you speak to other constituents on the value of your investment in SEO.
Goal development gives a talking point and a measuring stick based off data. No more guessing. The beauty of SEO is unlike traditional marketing efforts, we can track every effort and tie it to KPI (key performance indicators) mutually decided on based off your business goals and initiatives.
Analysis & Reporting
Aiding in Google Analytics (GA) implementation, as well as Google Tag Manger (GTM), Google My Business (GMB) along with other third party services, I will provide weekly, monthly and yearly analysis of the work being done and it's impact on your KPIs.
Working with you, I will help identify what certain audiences need to hear and see that will provide them the necessary information to make educated decisions moving forward.
The types of reports available can include but are not limited to; responses on technical audits, performance on different search engines (primarily Google), click through rate, ranking, backlinks, demographic break down, conversion rates, and can get as granular as you see fit.
Outreach & Backlinks
Arguably one of the most important aspects of SEO is also very difficult as it deals with the most unpredictable variables - people.
Telling Google what you offer, how well you offer it, and why you're the best only carries so much weight. You need others telling Google this. Which is why the efforts, often tedious, to acquire links from other sites is so important.
Strategies to do this effectively are important and is why my attention to detail and network building in the state of Utah is so valuable to my clients.
Organization & Keeping Up
It's always interesting to me that there are SEO's out there that are not organized. How does one optimize without organization?
Depending on the resources you have available to you, you'll need SEO consultation to come in and work with existing processes and people. Projects need organized processes through which they will be scoped and implemented. You need a roadmap for how something goes from an idea to production. You need all the details of the work laid out, and you need to have it presented in the language of the people that need to do the work. I can speak the language of the developers as well as break down the concepts to your creative teams.
With templated documents to work with and processes built out in easy diagrams, I ensure every part of the puzzle is laid out and everyone involved is clear on their role.
SEO is chainging daily, and you need someone to keep op on the latest, watching for the algorithm updates, listening to the greatest, and then iterating and testing on their own. That's me. I do that.
